SHOP THE LOOK

Ready for a refreshed makeup routine? Prepare yourself to shop our best makeup collections yet. From fresh-faced minimalistic to amped up drama on the eyes, find the perfect look to suit you.Let’s upgrade your makeup kit with new must-haves, you won’t regret it!

THE CHANGEMAKER MAKEUP LOOK

Meet Keane (they/them) the PR Guru, working the ultimate Changemaker look. In just under five minutes, you can achieve this fierce bold liner.

• Using an angled brush, dab on a small amount of the Freestyle shade, Parade. Draw a straight line up & diagonal towards your temple then starting mid-way under your brow, cross over the first line.

• From your outer eye corner using the black liquid liner, lightly draw the wing diagonally in line with the first drawn line.

• Turn it Up with some volume mascara for the boldness.

• Dab on as little or as much Parade pigment on the lips to finish & voila!

THE FRESH-FACED MINIMALIST LOOK

Meet Selene (she/her) our resident TikTok star, making minimalism cool again. Achieve a bright and fresh-faced look in a hot second.

• Nourish skin with a brightening cream aka our Vitamin C Boosting Moisturiser, the name says it all!

• Lightly touch a tiny amount of Freestyle shade, Born, on your finger and tap gently on the apples of your cheeks & eyes.

• Apply the Swipe It Moisturising Balm in Blueberry. Giving your lips the love it deserves.

THE PERFECT BASE MAKEUP LOOK

Meet Toni (she/her) our expert in all things Diversity & Inclusion rocking the perfect base. You can achieve her look in three simple steps.

• Prime your skin with the ultimate prep products to make your base last, hello fresher, plumper skin. Start with the Edelweiss serum and layer on top the Vitamin C Glow Boosting Moisturiser.

• Apply a thin layer of Fresh Nude Foundation for a natural finish (also enriched with Vitamin E and Aloe Vera, insane!)

• Finish with our au natural but buildable powerhouse Vitamin C concealer, set to be long-lasting and made for radiancy.

THE EVERYDAY ACTIVIST MAKEUP LOOK

Meet Shrima (she/her) our Content Queen channelling her inner activist through a flush of colour. It’s quick and easy to do, perfect for those on-the-go.

• Bold brows will seize the day with Frame It Brow Pomade. Think, instant fluffiness in a glass bottle that doesn’t cake. Brush on the brow pomade in only a few short, upward strokes.

• Dab, dab, blend with your fingers (or brush). It’s all you need with the Freestyle shade, Equal. You can amp up or tone down this universally flattering pigment.

• Lastly, finish the look with Natural Form mascara for lashes that are natural, soft fanned, lifting and lengthening. (It can do it all, we promise)