Your brain can attach memories and emotions to thousands of smells. Create more memories or reminisce over our famous White MuskĀ® fragrance range. Famous since its launch in 1981, it became the signature scent of a generation. Everything you love remains the same, but now thereās a new look, sustainable packaging, complimentary scents to layer, and the best bit - itās vegan. White MuskĀ® is a fresh blend of clean aldehydes, jasmine absolute, lily of the valley and sensual musk ā its clean and floral fragrance awakens sensuality and confidence. Itās long-lasting with a light touch.