Getty images for The Body Shop
The Body Shop takes over Westminster Bridge to launch our Bio-Bridges campaign
On Tuesday 24 May, The Body Shop team transformed Westminster Bridge in London for the day, installing five six-foot topiary monkeys to mark the launch of our new Bio-Bridges programme which aims to regenerate 75 million square metres of forest and protect it from exploitation, poaching and sustainable harvesting by 2020
The monkeys represent a rare and endangered species, the Red Shanked Douc, which is found in the Kne Nuoc Trong forest in North Central Vietnam, where The Body Shop’s first Bio-Bridges project is located.
The Body Shop has been working with conservation experts the World Land Trust to identify endangered areas around the world and develop Bio-Bridges to help endangered species reconnect and travel safely across deforested or degraded lands. The installation of the monkeys marked the launch of the programme, which will be funded through customer transactions this summer, with each transaction restoring 1 square metre of rainforest in Vietnam.
The Body Shop has always campaigned to make a difference in the world. Follow our Bio-Bridges story on social media through #EnrichNotExploit and #BioBridges